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电视广告音乐对品牌传播的作用研究 被引量:1

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摘要 首先介绍了广告音乐以及电视广告音乐的来源发展;分析了音乐各要素对电视广告中品牌传播的作用;揭示了电视广告音乐对品牌传播的功能;接着对目前我国广告音乐现状作了简要分析;最后对我国广告音乐发展提出了几点建议。
出处 《湖北农机化》 2020年第3期171-171,共1页
作者简介 夏正婷(1996-),女,汉族,山东平邑县人,长春建筑学院文化创意产业学院,2016级,研究方向:广告学。
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