摘要
从电力营销工作的角度出发,分析了企业营销服务工作中存在的问题,如工作效率及质量低下,工作创新意识及能力不强等。结合信息技术手段,设计了电力客户现场服务掌上营销系统的可行方案,包括结构体系建设和基本功能设置。提出了掌上营销系统的应用要点及优化方法,强调以客户为中心,优化系统结构,开展严格的监督管理工作,以提高电力营销服务质量和水平,推动电力企业的可持续发展。
From the perspective of electric power marketing,this paper analyzes the problems existing in the marketing service of enterprises,such as low efficiency and quality,weak awareness and ability of work innovation,etc. Combined with information technology,this paper designs the feasible scheme of the palmtop marketing system for power customer field service,including the construction of the structure system and the basic function setting. This paper puts forward the application points and optimization methods of palmtop marketing system, emphasizes on customer-centered,optimizing system structure,carrying out strict supervision and management,so as to improve the quality and level of power marketing service and promote the sustainable development of power enterprises.
作者
唐永刚
TANG Yong-gang(Harbin Jichu Electronic Technology Co.,Ltd.,Harbin 150096,China)
出处
《黑龙江科学》
2020年第6期128-129,共2页
Heilongjiang Science
关键词
电力客户
现场服务
掌上营销系统
Power customer
On-site service
Palmtop marketing system
