摘要
当代的博物馆文创开发者们在面对古人留下的物质文化精品时,绞尽脑汁思索如何让他们以不同的形式融入当代人的生活。本文则意在揭示文创开发古已有之,我们不仅利用古物作为文创的素材,同时还可以借鉴古人的文创开发思路。博物馆文创是立足于文物的创意,古代的文创思路在今天仍对文创开发人员们有着重要启发。对于很多来自全国各地,乃至世界各地的观众来说,博物馆之旅就是他们的朝圣之旅,由博物馆带回的文创产品就是他们的朝圣纪念。对于热爱博物馆的人们来说,博物馆为他们提供了穿越时空、与历史对话的平台。如何满足这些人的文化想象,了解他们的精神需求,是当今博物馆文创成功的关键因素。
An important task in developing museum souvenirs is to make various forms of cultural materials left by the ancients a part of contemporary people’s life. In fact, creative industry has a long history as revealed by many antique collections. The antiques are not only resources for developing souvenirs, but also examples of how to develop creative ideas. The museum’s cultural innovation is based on cultural relics. The ancient cultural and creative ideas still have important inspiration for cultural and creative developers today. For museum visitors from all over the country and even around the world, their trips to the museum are like pilgrimages to the ancient culture and the cultural and creative products brought back from the museum are like pious souvenirs from the pilgrimage center. The museums provide platforms for visitors to travel through time and space and to communicate with intellectuals from the past. The key factor for the success of museum souvenirs today is to fulfill the imagination of the past by the visitors and to meet their intellectual pursuits.
出处
《艺术设计研究》
CSSCI
2020年第1期90-94,共5页
Art & Design Research
关键词
博物馆
文创
文物
朝圣
文化想象
museum
creative Industry
antiquity
pilgrimage
cultural imagination
作者简介
陈轩,北京大学艺术学院助理教授,博士。
