摘要
一直以来,品茗啜茶都是中华民族优良的传统习俗之一,为了顺应当下消费方式,新茶饮品牌成功地实现了传统茶文化与现代文化的融合,然而要想提升品牌知名度、传播品牌文化,仅仅对产品本身创新是远远不够的,作为承载产品本身和文化的新茶饮空间,它是品牌给消费者讲故事的先决条件,本文通过文献分析和实地考察法对新茶饮空间的内蕴进行分析总结,并从新茶饮空间中平面布局,空间形态、色彩和材质这四大空间审美要素出发,探究出其空间个性多元、丰富多样和灵活可塑的特性。
Tea sipping has always been one of the best traditional customs of the Chinese nation.In order to conform to the current consumption mode,the new tea drinking brand has successfully realized the integration of traditional tea culture and modem culture.However,in order to enhance brand awareness and spread brand culture,it is far from enough to innovate the product itself.As a new tea space carrying the product itself and culture,it is a prerequisite for the brand to tell stories to consumers.Through literature analysis and field investigation,this paper analyzes and summarizes the connotation of the new tea space,and probes into its spatial personality,pluralistic and rich and diverse characteristics from the four aesthetic elements of the plane layout,spatial form,color and material in the new tea space.
作者
杨曦颖
廖蕾霜
袁傲冰
Yang Xiying;Liao Leishuang;Yuan Aobing
出处
《家具与室内装饰》
2020年第1期94-96,共3页
Furniture & Interior Design
基金
湖南省教育厅科学研究基金项目(19A508)。
作者简介
杨曦颖(1994-),女,硕士研究生,研究方向:设计学,E-mail:358813653@qq.com。
