摘要
目的探究移动界面标签式导航下的不同转场方式对用户认知体验的影响,力求从情感层面提升产品的认知效率与用户体验。方法通过应用市场调研与转场API的聚类归纳,得出顶部标签式导航功能场景下的四种转场方式,并且基于对沉浸理论特征的研究,提出了转场方式的情感评价模型。同时,以此测试了这四种转场方式在用户感知体验过程中的得分情况。结果中心扩散式转场的均值得分最高,并与其他三种转场方式均存在显著差异;而向上覆盖进入式转场与左侧覆盖进入式转场的得分相近,且不存在差异性。结论转场方式能够直接影响用户的认知与体验,而优秀的转场设计不仅能够有效地引导用户的视觉流与行为流,而且能强化内容场景间的逻辑关系,有效地提升操作路径上的连同感与沉浸感。
The work aims to explore the influence of different transitional modes under the tab navigation of the mobile interface on user’s cognition experience,and strive to improve the cognition efficiency and user experience of products at an emotional level.Through clustering of applied market survey and transition API,the four transition modes under the top tab navigation function scene were obtained.Based on the study of flow theory features,the emotional evaluation model of the transition modes was proposed and used to test the scores of these four transition modes in the process of user perception.The results showed that,the average score of the central diffusion transition was higher,and there were significant difference between it and the other three transition modes.However,the upward coverage entry transition and the left coverage entry transition had similar scores,and there was no difference.The transition mode can directly affect the user’s cognition and experience,and the excellent transition design can not only effectively guide the user’s visual and behavior flows,but also strengthen the logical relationship among content scenes,to enhance the connectedness and immersion on the operation path effectively.
作者
张博
胡莹
ZHANG Bo;HU Ying(Hunan University,Changsha 410082,China)
出处
《包装工程》
CAS
北大核心
2020年第6期205-210,共6页
Packaging Engineering
关键词
沉浸体验
移动界面
标签式导航
转场动效
转场方式
用户体验
flow experience
mobile interface
tab navigation
transition dynamic
transition mode
user experience
作者简介
张博(1992—),男,陕西人,湖南大学硕士生,主攻信息交互设计、用户体验;通信作者:胡莹(1982—),女,湖南人,博士,湖南大学副教授,主要研究方向为服务设计、概念衍生、商业模式等。
