摘要
在顶层设计的支持引导下,我国媒体融合进入重点突破的"深水区"。当前,媒体融合实现了自上而下的全面打通,内容领域出现深度竞争,平台聚合激发了融合活力,智能交互技术持续引领内容生产升级,创新的经营模式拓宽了媒体盈利渠道。但媒体在体制机制方面的突破仍不够彻底,"流量"竞争导致分发平台过剩,媒体间融合进展也表现出明显差距。在国家政策和监管的持续发力下,良好网络生态持续生成,促使传统媒体进一步整合优势资源,贴近用户需求实现产品创新,完善产业链条,不断推动媒体融合向纵深发展。
With the support of top-level design, China’s media convergence has entered a "deep water zone" that should be attached great importance to. At present, media convergence has achieved a top-down thorough access, deep competition appears in the content field, the aggregation platforms have stimulated the vitality of convergence, intelligent interactive technology continues to lead the upgrading of content production, and innovative business models have broadened the media’s profit-making channels. However, the breakthroughs in the institutional mechanism of the media are still not thorough enough. The competition for the "users" leads to the surplus in the distribution platforms, and the progress of media convergence is also significantly differentiated. Due to the constant impetus of the national policies and regulators, good network eco-systems have been generated, which prompts traditional media to further integrate superior resources, achieve product innovation tailored to the need of users, improve the industrial chain, and continuously deepen media convergence.
出处
《学术前沿》
CSSCI
北大核心
2019年第24期84-93,共10页
Frontiers
关键词
媒体融合
传统媒体
县级融媒体中心
media convergence
traditional media
county-level integrative media center
作者简介
黄楚新,中国杜会科学院新媒体研究中心副主任兼秘书长,中国社会科学院新闻与传播研究所新闻学研究室主任、研究员、博导。研究方向为新媒体、杜会化媒体、品牌传播、媒介经营管理。主要著作有《嬗变与重构:中国IPTV发展现状与走势》《媒介融合背景下的新闻报道》等。
