摘要
通过三个实验探讨了自然拟人化对绿色消费的影响,检验了自然联结性的中介机制。首先,探讨了自然拟人化的积极情境对绿色消费的影响(实验1);然后,探讨了自然拟人化的消极情境对绿色消费的影响(实验2);最后,改变了自然拟人化的操纵方式并通过中介分析验证自然联结性的中介作用(实验3)。结果发现:(1)自然拟人化能够促进绿色消费;(2)自然联结性在自然拟人化和绿色消费之间起中介作用。
In order to explore the influence of natural anthropomorphism on green consumption and examine the mediating mechanism of natural connectedness,we conducted three experiments. Firstly,the influence of natural anthropomorphic on green consumption in positive situation is studied( experiment 1). Then,the influence of natural anthropomorphic on green consumption in negative situation is studied( experiment 2). Finally,the mediating effect of natural connectedness was verified by changing the manipulation of natural anthropomorphism and performing mediation analysis( experiment 3). The results showed that:( 1) Natural anthropomorphism can promote green consumption( 2) Natural connectedness plays a mediating role between natural anthropomorphism and green consumption.
作者
张潮
马晰
靳星星
ZHANG Chao;MA Xi;JIN Xingxing(School of Education Science,Shanxi Normal University,Linfen 041000,China)
出处
《心理技术与应用》
2020年第2期114-120,共7页
Psychology(Techniques and Applications)
基金
2019山西省哲学社会科学规划课题(2019B205)
2019年山西师范大学校级重点教学改革创新项目(2018JGXM-07)的资助
关键词
自然拟人化
绿色消费
自然联结性
natural anthropomorphism
green consumption
natural connectedness
作者简介
通讯作者:张潮,E-mail:zhangchao951217@163.com。
