摘要
随着社会的不断进步,数字技术、广播技术以及信息技术的融合发展已经成为了时代发展的必然趋势,这种情况也是我国广播电视台所面临的发展形势出现了比较大的变化。然而,由于受到种种因素的影响,目前我国还有很多广播电视台所应用依旧是传统落后的经营管理方式,极大的影响了新闻内容的传播速度以及互动性,对其舆论引导职能发挥造成了非常大的阻碍。所以,在融媒体背景下,广播电视台必须要按照时代发展需要进行经营管理理念以及模式的优化创新,以此来更加高效的解决传统工作模式存在的问题。本文首先简单介绍了媒体融合的重要意义,然后对媒体融合中存在的问题进行了详细分析,最后以此为基础提出了几点推动媒体融合发展的建议,希望可以为我国和谐社会的发展建设起到一定的指导借鉴作用。
with the continuous progress of society,the integration of digital technology,broadcast technology and information technology has become an inevitable trend of the development of the times,which is also a relatively big change in the development situation faced by China's Radio and television stations.However,due to the influence of various factors,there are still many radio and television stations in our country which are still used in the traditional backward management mode,which greatly affects the dissemination speed and interactivity of news content,and greatly hinders the function of public opinion guidance.Therefore,in the context of media integration,radio and television stations must carry out optimization and innovation of management concept and mode according to the needs of the development of the times,so as to solve the problems existing in the traditional working mode more efficiently.This paper first briefly introduces the significance of media integration,then analyzes the problems in media integration in detail,and finally puts forward some suggestions to promote the development of media integration based on this,hoping to play a guiding role in the development and construction of a harmonious society in China.
作者
谢海群
XIE Haiqun(Radio and television station of Wulan County,Haixizhou 817100,China)
出处
《电视技术》
2019年第11期11-13,21,共4页
Video Engineering
关键词
广播电视台
媒体融合
创新发展
radio and television stations
media integration
innovation and development
