摘要
新媒体时代下图书馆微信公众号的运营与建设显得尤为重要。文章从传播力视角出发,对国内多家图书馆微信公众号近半年数据进行分析对比,从公众号活跃程度、用户黏性、头部账号传播力三个角度对高校图书馆与公共图书馆微信公众号进行对比分析,提出高校图书馆应从拓宽读者类型、提升推文热度、保证推文连续性和建立专业运营团队等方面提高图书馆微信公众号的传播力。
The operation and construction of the library WeChat public account in the new media era is particularly important.From the perspective of spreading capacity,this paper analyzes and compares the data of many domestic WeChat public accounts in the past six months.From the perspectives of public activity level,user stickiness,and front-end account communication power,this paper compares the public library with the university library in terms of the public library WeChat,and proposes that the university library should learn from the public library when it is operating the WeChat public account.The university library should improve the spreading capacity of the library WeChat public account from the readers types,the promotion of tweets,the continuity of tweets,and the establishment of professional operations teams.
作者
张文珏
田世霞
ZHANG Wen-jue;TIAN Shi-xia(Shenzhen Technology University,Shenzhen 518118,China)
出处
《大学图书情报学刊》
2020年第1期91-95,共5页
Journal of Academic Library and Information Science
作者简介
张文珏,女,助理馆员。
