摘要
采用文献资料法、访谈法、参与式观察等方法分析了环太湖国际公路自行车赛的发展历程,针对环太湖国际公路自行车赛事的社会效应与提升策略进行了深入探讨。研究认为环太湖国际公路自行车赛倡导了低碳出行的绿色生活理念、推动了区域全民健身运动的开展、促进了我国自行车运动水平的提高、提升了环太湖沿途城市的形象以及提供了商业营销的平台等社会效应。提出了依托地方政府成立专业办赛机构,着力打造品牌赛事,提升赛事影响力;建立“赛企”联姻有效机制,推进环太湖自行车赛事的市场开发;理顺供求关系,形塑自行车赛事稀缺资源,构建区域特色公共体育服务等新时代环太湖国际公路自行车赛的三大提升策略。
The development history of international road cycling competition around Taihu Lake is analyzed by the methods of documentation,interview and participatory observation,and the social effects and promotion strategies of international road cycling race around Taihu Lake are deeply discussed. According to the research,international road cycling competition around Taihu Lake advocates the green life concept of low carbon travel,promotes the improvement of our country’s cycling,promotes the development of nationwide fitness campaign in the region,shapes the image of the cities along the way,and provides a business marketing platform and other social effects. It puts forward three strategies to improve the international road cycling race around Taihu Lake in the new era: the first is for the government to set up professional organization to build a brand event and enhance the influence of the event,the second is to establish an effective mechanism by combining competition with enterprises to promote the market development of cycling events around Taihu Lake,and the third is to rationalize the supply and demand relations,form the scarce resources of cycling events,and to construct the public sports services with regional characteristics.
作者
刘宏亮
LIU Hong-liang(Department of Physical Education,Nanjing University of Chinese Medicine,Nanjing 210023,China)
出处
《体育学研究》
CSSCI
北大核心
2019年第6期57-63,共7页
Journal of Sports Research
基金
教育部人文社会科学研究青年基金项目资助:民族传统体育文化复兴的政府责任及其落实机制研究(项目编号:18YJC890024)
关键词
自行车赛事
环太湖赛
全民健身
体育营销
体育品牌
体育管理
cycling events
race around Taihu Lake
national fitness
sports marketing
sports brands
sports management
作者简介
刘宏亮(1980-),男,山东泰安人,硕士,副教授,研究方向:体育公共服务、传统体育文化。
