摘要
高校微信公共平台赋予思想政治教育新媒介和新形态。区别于传统媒介,积极性与便捷性、权威性与政治性、及时性与新颖性、生活性与亲和性构成高校微信公共平台思想政治教育的特点。从马克思主义交往理论、技术赋权理论、记忆再生产理论、嵌入式理论对高校微信公共平台思想政治教育进行了理论透视。提升微理念、优化微议题、推动微共治、丰富微表达、构建微机制是高校微信公共平台思想政治教育的发展路径。
The public platform of Wechat in Colleges and universities endows new media and forms of Ideological and political education. Different from traditional media, enthusiasm and convenience, authority and politics, timeliness and novelty, life and affinity constitute the characteristics of Ideological and political education on Wechat public platform in colleges and universities. From the perspective of Marxist communication theory, technology empowerment theory, memory reproduction theory and embedded theory, this paper makes a theoretical perspective on the ideological and political education of university wechat public platform. Promoting micro-concept, optimizing micro-issues, promoting micro-cogovernance, enriching micro-expression and constructing micro-mechanism are the development paths of Ideological and political education on the public platform of wechat in colleges and universities.
作者
司开林
Si Kailin(College of Marxism,Changzhou Institute of Engineering,Changzhou Jiangsu 213000,China)
出处
《未来与发展》
2019年第11期59-63,共5页
Future and Development
基金
常州大学高等职业教育研究院课题“基于微信平台的高校思想政治教育理论和实践研究”(项目编号CDGZ2016036)
江苏省十三五教育规划课题“高职思政教育课堂生态的失衡与对策研究”(项目编号D/2016/03/86)
关键词
高校微信公共平台
思想政治教育
特点
理据
路径
university wechat public platform
ideological and political education
characteristics
motivation
path
作者简介
司开林,常州工程学院马克思主义学院副教授,研究方向:高校思想政治教育。
