摘要
为了使受众能更加快速有效的接收公益信息。通过分析研究新媒体环境下公益广告的新特征、存在的新问题,提出公益广告的创作者应当更加关注新媒体链接下的媒介创新,技术创新,内容创新,寻找大众最为关注的公益热点。展现新时代公益广告的新风貌。为新时代中国公益广告的创意新思维与有效传播,提供更多的理论依据。
To make audiences receive public service information more quickly and more effectively.By analyzing and researching new features and new problems of public service advertising in a new media environment,to raise that creators of public service advertising should pay more attention to media innovation,technology innovation and content innovation with a new media link,to look for hot spots of public service paid the most attention by the public.To show new style and features of public service advertising in new time.To provide more theory reference points for new creation thoughts and effective spreading of Chinese public service advertising in new time.
出处
《设计》
2019年第18期118-119,共2页
Design
基金
辽宁省教育厅人文社会科学研究自主选题项目（WL201605）
关键词
新媒体
公益广告
设计
创意
New media
Public service advertising
Design
Idea
