摘要
字体设计在视觉元素表现上分为平面、立体和动态三种文字设计形式.详细分析了每种形式的特点,阐述了新媒体时代下字体设计在形态和传播媒介上的创新,以及在品牌形象、影视广告、电子商务网站中的具体应用,以便更好地从艺术性表达和功能性传播两方面实现文字的功能.
On the expression of visual elements,font design can be divided into three types of text design:plane,three-dimensional and dynamic.This paper analyzes the characteristics of each form in detail,and expounds the innovation of font design in form and communication media in the new media era.This paper as well as discusses its specific application in brand image,film and television advertisement and electronic commerce website,so as to better realize the function of characters from two aspects of artistic expression and functional communication.
作者
周小丽
ZHOU Xiao-li(Department of Art and Design,Zhejiang Tongji Vocational College of Science and Technology,Hangzhou Zhejiang 311231)
出处
《辽宁师专学报（自然科学版）》
2019年第2期88-90,94,共4页
Journal of Liaoning Normal College(Natural Science Edition)
关键词
表现形式
数字化
动态化
品牌形象
影视广告
电子商务网站
form
digital
dynamic
brand image
film and television advertisement
electronic commerce website
作者简介
周小丽(1973-),女,浙江江山市人,副教授,主要从事数字艺术设计方面研究.
