摘要
探究如何更为科学合理地促进传统文化元素在平面广告设计中的应用。采用分析总结的方法,首先对传统文化元素运用于平面广告设计的意义进行了分析,之后总结了传统文化元素在现代平面广告中的四种运用类别。提出了完善传统文化元素在平面广告设计中应用的四大策略。平面广告设计师应以创新为导向,进一步加强传统文化元素在平面广告设计中的应用。
Explore how to promote the application of traditional culture elements in print advertisement design ,which will be more scientifically and reasonably. Based on the method of analysis and summarizing,firstly,the significance of applying traditional cultural elements to graphic advertisement design is analyzed. Then,four categories of using traditional cultural elements in modern graphic advertisement are summarized. Four strategies that could improve the application of traditional cultural elements in graphic advertisement design were put forward. Graphic advertisement designers should be innovative-oriented and further strengthen the application of traditional cultural elements in Graphic Advertisement Design.
出处
《设计》
2019年第12期128-129,共2页
Design
关键词
传统文化元素
平面广告
设计应用
Traditional cultural elements
Graphic advertising design
Application
