摘要
体育特色小镇是供给侧改革背景下体育产业发展的一种新型业态。所谓的体育特色小镇就是以体育为核心元素,结合当地的优势产业来大力发展"体育+"的一种新型业态。以沙滩运动为核心,全面打造海阳沙滩运动特色小镇,打造一个全国标杆的沙滩运动特色小镇。小镇从"2幸福5产业"的角度来对海阳沙滩运动特色小镇进行全新的产业定位,希望通过此次定位,可以为小镇的发展和构建提供可行性的参考依据。
Sports characteristic town is a new type of sports industry development under the background of supply side reform. The so-called sports characteristic town is a new type of industry which takes sports as the core element and combines the local advantages industry to develop "sports +". This paper focus on beach sports to built the Haiyang Beach Sport Town as a national example. The town has been industrially re-oriented from the view of"happiness and industry"with the hope of offering feasible references for the built of the town.
作者
黄倩
周君华
Huang Qian;Zhou Junhua(Sport College of Ludong University, Yantai 264025, Shandong, China)
出处
《体育科技文献通报》
2019年第6期26-27,146,共3页
Bulletin of Sport Science & Technology
基金
山东省社会科学规划研究项目:沙滩运动特色小镇开发与建设的实证研究(项目编号:18CTYJ10)
关键词
体育产业
沙滩运动特色小镇
产业定位
sports industry
beach sports characterized town
industry orienting
作者简介
第一作者:黄倩(1993-),女,山东聊城人,在读硕士研究生,研究方向:大众健身与体育文化。
