摘要
目的拓展原本字体设计的专业领域,将其置入更广阔的语境中进行探讨,以一种宏观视角建立起适用于屏幕媒介的新型字体理论框架。方法在对传统字体设计理论进行梳理的基础上,结合布坎南所提出的设计四层次理论,归纳总结出包含符号语言、信息载体、阅读方式、意义构建的屏幕字体设计的理论框架。结论通过研究发现,传统字体理论不仅对屏幕字体中新的物理属性如动态、空间、视觉、声音等元素缺乏研究,也不足以用来解释与分析在屏幕阅读中新的观看方式及行为方式。本文建立起的框架系统为屏幕字体实践与教学提供了一个新的依据,同时为字体理论研究提供了一个新的视域。
The work aims to expand the professional field of original typography design and put such design into a broader context for discussion so as to establish a new theoretical framework of typography suitable for screen media from a macro perspective. On the basis of combing the traditional typography design theory and Buchanan's four- order design theory, the theoretical framework of screen typography design including symbol language, information carrier, reading mode and meaning construction was summarized. Through the research, it is found that the traditional typography theory is not only lack of research on new physical attributes such as dynamic, spatial, visual, sound and other elements in screen typography, but also insufficient to explain and analyze new viewing and behavior patterns in screen reading. The framework system established in this paper provides a new basis for the practice and teaching of screen typography and a new horizon for the theoretical study of typography.
作者
万千个
方昕
WAN Qian-ge(Guangzhou Academy of Fine Arts,Guangzhou 510006,China;Macao University of Science and Technology,Macao 519020,China)
出处
《包装工程》
CAS
北大核心
2018年第24期28-32,共5页
Packaging Engineering
基金
广州美术学院科研项目<屏幕字体设计理论框架研究>资助(18XJA022)
关键词
符号语言
信息载体
阅读方式
意义构建
symbol language
information carrier
reading mode
meaning construction
作者简介
万千个(1986—),男,江西人,博士,广州美术学院讲师,主要研究方向视觉文化设计、字体设计等。
