摘要
我国是一个人口大国,也是一个烟草大国,是全球最大的烟草生产和消费国,烟草行业作为我国的重要支柱产业之一,其为国家经济建设做出了巨大贡献。烟草销售是一门技术活,零售客户的经营技巧、经营方式的优劣,必然影响到烟草销量的高低。论文就烟草行业实时精准营销的策略进行简要分析和探讨,希望能够给相关工作者带来帮助。
China is a large population country,and also a big tobacco country.It is the largest country of tobacco production and consumption in the world.Tobacco industry is one of the important pillar industries in China,and it has made great contribution to the national economic construction.Tobacco sales is a technical activity.Themanagement skills andmanagementmethods of retail customerswill inevitablyaffect the sales volume of tobacco.The paper briefly analyzes and discusses the strategy of real-time precisionmarketing,hoping to bring some help to the relatedworkers.
作者
梁栋
LIANG Dong(Qinghe County Tobacco Marketing Department,Xingtai Company of Hebei Tobacco Company,Xingtai 054800,China)
出处
《中小企业管理与科技》
2018年第34期9-10,共2页
Management & Technology of SME
关键词
烟草行业
精准营销
营销渠道
个性化需求
tobacco industry
precision marketing
marketing channel
individualized demand
作者简介
梁栋(1990-),男,河北临西人,从事烟草营销研究。
