摘要
为了提高列车席位能力与客运需求间匹配度,进而提高多列车整体席位利用率并增加铁路客运收益,利用票价和票额综合优化技术研究了高速铁路多列车差别定价方法.考虑不同列车的服务属性差异和差别定价策略对旅客车次选择行为的影响,构建高速铁路多列车间差别定价与票额分配的组合优化模型,并针对模型特点设计一种混合启发式算法进行求解.以京沪高速铁路为对象进行实例分析,结果显示:基于旅客选择行为的差别定价方法使不同列车间的上座率更加均衡并能够提高多列车整体席位利用率;与单一定价策略相比,差别定价方法提高期望收益4.81%.本研究能够为高速铁路差别定价策略制定提供理论和方法支撑,有助于提高运力利用率及运输效益.
To match seat capacity with passenger demand,improve the overall seat utilization of multiple trains and increase railway passenger revenue,the differential pricing strategy of multiple high-speed trains is studied based on the integrated optimization technology of pricing and ticket allocation.Considering the influence of the service attribute differences between different trains and the differential pricing strategy on customer choice behavior,an integrated optimization model of differential pricing and ticket allocation for multiple trains is proposed.And,a hybrid heuristic algorithm to solve the model is developed.A case study of Beijing-Shanghai high-speed railway was carried out.The results show that the differential pricing strategy based on customer choice behavior can make the seat utilization between different trains more balanced and improve the overall seat utilization of multiple trains.Compared withthe single pricing strategy,the differential pricing strategy increases the expected revenue by 4.81%.This work can provide the theoretical and methodological support for the differential pricing strategy and is helpful to improve seat utilization and ticket revenue.
作者
赵翔
赵鹏
姚向明
李博
Zhao Xiang;Zhao Peng;Yao Xiangming;Li Bo(School of Traffic and Transportation,Beijing Jiaotong University,Beijing 100044,China;Department of Technology Management,China Railway Corporation,Beijing 100844,China)
出处
《东南大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2018年第4期759-765,共7页
Journal of Southeast University：Natural Science Edition
基金
国家自然科学基金资助项目(U1434207)
中国铁路总公司科技研究开发计划资助项目(2015X006-G)
关键词
高速铁路
差别定价
票额分配
旅客选择行为
人工蜂群算法
多列车
high-speed railway
differential pricing
ticket allocation
customer choice behavior
artificial bee colony algorithm
multiple trains
作者简介
赵翔(1988—),男,博士生;;赵鹏(联系人),男,博士,教授,博士生导师,pzhao@bjtu.edu.cn.
