摘要
体验经济时代,旅游消费由传统的大众化消费向多样化、个性化消费转变,"体验"成为旅游者消费过程中最核心的心理诉求。定制旅游以其最能凸显个性需求和旅游体验,成为体验经济时代最具发展潜力的旅游形式。因此,应充分认识体验经济时代定制旅游在发展经济、促进旅游健康、有序发展的重要意义。
In the time of experience economy,tourism consumption from the traditional mass consumption towards diversity,individuality changes in consumption,“experience”has become the core tourist consumption during psychological demands.Custom tour its most prominent individual needs and travel experience,become forms of tourism experience economy the most development potential.Therefore,we should fully understand the custom travel experience economy status and development potential in tourism development,tourism development process to clarify the current custom Misunderstanding,custom tour to promote the healthy and orderly development.
作者
李茜燕
Li Xi-yan(Tourism Management Department of Changchun Guanghua College Changchun City Jilin Province 130033)
出处
《江苏商论》
2018年第4期75-78,共4页
Jiangsu Commercial Forum
关键词
体验经济
旅游体验
定制旅游
experience economy
custom travel
tour experience
作者简介
李茜燕,硕士,副教授,长春光华学院旅游管理系主任,研究方向:旅游文化。
