摘要
新能源汽车是中国汽车品牌崛起的机会,汽车标志能够最直观地体现出品牌的特色和内涵、形成品牌辨识度。文章通过对比中外新能源汽车品牌标志,分析目前我国新能源汽车品牌标志的现状,并从水平和垂直两个维度提出相应的品牌标志设计策略,以期对我国新能源汽车的品牌标志设计提供一些参考,为中国新能源汽车行业的发展提供一些思路。
New energy vehicles are the opportunity for the rise of China's auto brands,which can directly reflect the brand features and connotation,and form brand identification.By comparing the Chinese and foreign new energy automobile brand logo,this article analyze the current situation of new energy automobile brand logo in China,and put forward the corresponding brand logo design strategy from horizontal and vertical dimensions.It will be honored to provide some suggetions for the logo of design of new energy vehicles in China and provide some ideas for the development of China’s new energy automotive industry.
出处
《设计》
2018年第7期114-115,共2页
Design
