摘要
网络购物成为时下商品交易的重要途径,消费者在共享网购便利的同时,也频频遭遇"网络售假"和维权困境,这与线上交易的特殊性、相关法律制度缺失、执法机制滞后、网络自律性弱、售假者违法成本偏低不无关系。为了营造健康有序的线上交易生态环境,应完善《电子商务法》等法律制度,推进网络交易规范化、有序化;建立线上线下协同执法机制,形成"网络售假"社会共治的格局;建立健全网络信用评价体系,加大"网络售假"者的信用成本;引入惩罚性赔偿机制,提高制假售假的风险成本;降低网络售假行为入罪门槛,加大相应的刑罚处罚力度,增加"网络售假"者的违法成本,从而有效遏制"网络售假",维护"网络交易"安全和消费者权益。
Online shopping has become the important way of commodity transaction today;while enjoying the the ease brought by online shopping,consumers are also facing the dilemma of the“online selling of fake commodity”and safeguarding their legal rights,which is brought by such problems as the specialty of online transaction,the lack of related laws and regulations,the lagged behind mechanism of law enforcement,the not high enough self-discipline,and the low cost of illegal selling of fake commodity.To create the healthy and orderly eco-environment for online transaction,we should,first,perfect such legal system as the Law of E-commerce,and promote the standardized and orderly online transaction;second,we should formulate the coordinated mechanism of online and offline law enforcement,and form the coordinated social situation for that;third,we should formulate the perfect online credit evaluation system,and increase the credit cost of“online selling of fake commodity”;fourth,we should introduce the compensation mechanism with the nature of punishment,and increase the risk cost of“making and selling fake commodity”;fifth,we should lower the threshold for judging the related illegal activities,and increase the cost of related illegal activities to effectively crack down those activities,and guarantee the safety of“online transaction”and consumers’interests and right.
作者
沈玉忠
SHEN Yu-zhong(Beijing University of Technology,Beijing100124,China)
出处
《中国流通经济》
CSSCI
北大核心
2018年第3期120-128,共9页
China Business and Market
关键词
电子商务
网络售假
消费维权
社会共治
惩罚机制
e-commerce
online selling of fake commodity
safeguard consumers’right
coordinated social governance
punishment mechanism
作者简介
沈玉忠(1970—),男,江苏省南通市人,北京工业大学人文社会科学学院副教授,北京市通州区人民检察院检察长助理(挂职),法学博士,主要研究方向为经济刑法。
