摘要
日益壮大的中小企业中存在一些"隐形"企业,既没有受到外界的普遍关注,在其领域内也没有达到完全主宰的地位,但凭借独特的优势,在某一细分市场的竞争中占据着很高的市场份额。通过了解"隐形冠军"企业在国际市场中的发展,有助于帮助中小企业在行业竞争中如何找到自身位置。阐释了如何借助国际科技合作系列活动,提升知名企业和知名品牌的国际影响力,提出通过举办系列国际科技交流活动,打造产业技术创新科技合作交流新品牌,并将此类企业逐步打造成具有全球影响力的国际企业。
With the development of SMEs,some of them have large market share and unique competitive strategy in their subdividing fields,although they cannot completely dominate the main market.By understanding the development of these“Invisible Champions”in the international market,it will help SMEs finding their own positions in the worldwide competition.The purpose of this paper is to enhance the international influence of SMEs and famous brands through international science and technology cooperation.By holding a series of international science and technology exchange activities,creating a new brand of industrial technology innovation and scientific and technological cooperation and exchanges,the hidden champions can gradually become enterprises with global influence.
作者
党天岳
贺亚男
DANG Tianyue;HE Ya’nan(Tianjin Science & Technology Exchange Center,Tianjin 300051,China)
出处
《天津科技》
2017年第8期31-33,共3页
Tianjin Science & Technology
关键词
隐形冠军
国际市场
中小企业
Hidden Champions
international market
SMEs
