摘要
以互联网为基础、手机软件为载体的资讯获取方式被大众广泛接受,手机携带方便,大幅提高读者与图书馆服务的黏合度。微信在手机端超过90%的占有率受到图书馆界的广泛关注,各地图书馆纷纷构建自身微信公众平台,推出基于微信的图书馆服务。本文以此为基础,分析少儿图书馆基于微信的阅读推广现状,并依据微信指数对微信阅读推广进行评价,提出微信阅读推广策略。
Currently,based on the internet,the mobile phone software is widely accepted by the public.The convenience of mobile phone,greatly improve the adhesion of reader and library services.Many public libraries have built their own WeChat public platform.This paper analyzes the present situation of reading promotion in the provincial public children,s library based on WeChat,evaluate the effection,and propose the promotion strategy of reading promotion based on WeChat.
作者
倪萍
NI Ping(Library of Nantong University, Nantong 226001, China)
出处
《数字图书馆论坛》
CSSCI
2017年第6期58-64,共7页
Digital Library Forum
关键词
少儿图书馆
微信
阅读推广
Children Library
WeChat
Reading Promotion
作者简介
倪萍，女，1982年生，馆员，研究方向：少儿阅读推广，E-mail：23408452@qq.com。
