3Walker O C Jr. The Effects of Learning on Bargaining Behavior [ A ]. Combined Proceedings [ M ]. Chicago: American Marketing Association,1972. 194 - 199.
4Hunt S D, Nevin J R. Power in a Channel of Distribution - Sources and Consequences[J]. Journal of Marketing Research, 1974:186-93.
5Lusch R F. Franchisee Satisfaction: Causes and Consequences [ J ]. International Journal of Physical Distribution, 1977,1 : 128 - 140.
6Brown J R, G L Frazier. The Application of Channel Power: Its Effects and Connotations. Subhash C Jain Research Frontiers in Marketing: Dialogues and Directions [ M ]. Chicago: American Marketing Association, 1978. 266 -70.
7Wilkinson I F. Power and Satisfaction in Channels of Distribution [ J]. Journal of Retailing, 1979,55:79 - 94.
8Johnson J L, Sakano. The Exercise of Interfirm Power and Its Repercussions in U S - Japanese Channel Relationships [ J ]. Journal of Marketing, 1993 : 1 - 10.
9Morgan R M, Hunt S D. The Commitment - Trust Theory of Relationship Marketing [ J ]. Journal of Marketing, 1994, 58 (3) :20 - 38.
10Crosby L A, K Evans, D Cowles. Relationship Quality in Service Selling : An Interpersonal Influence Perspective [ J ]. Journal of Marketing, 1990,54:54 - 82.
9Quelch John, David Harding. Brands Versus Private Labels: Fighting to Win[-J]. Harvard Business Review, 1996,74 ( 1 ) : 99- 109.
10Scott Morton F, Zettelmeyer. The Strategic Positioning of Store Brands in Retailer-Manufacture Bargaining[J]. Bureau of Eco- nomics, 2000, (9) : 161-195.