1Deshpande, Rohit and Webster, Fredertck,E.Jr., Organizational Culture and Marketing: Defining the Research Agenda, Journal of Marketing, 53(January), 1989.
2帕特里西亚·派尔-舍勒.跨文化管理[M].中国社会科学出版社,1998
3Hofstede, Geert. Culture' s Consequences:International and Organizations: Software of the Mind. London, McGraw - Hill, 1991.