摘要
随着自媒体应用的普及,越来越多的企业开始打造专门的内容平台,通过内容营销来开展电子商务活动。迫切需要学校调整电子商务等相关专业的学生培养计划,但现有课程教学很少涉及这块领域。为此,论文以企业内容电商运营为切入点,用学生感兴趣的形式,来演练内容电商实践的全过程,并分析如何将内容电商实践教学嵌入到目前的电子商务教学体系中,促进学生的学习热情和学习效果。
With the popularity of self-Media applications, more and more enterprises begin to build specialized content platforms to carry out E-commerce activities through content marketing. It is urgent for schools to adjust the training plan for students about E-commerce major and other related majors, but the existing curriculum teaching seldom involves this field. For this reason, this paper takes the enterprise content E-commerce operation as the breakthrough point, uses the form of students’ interest to rehearse the whole process of content E-commerce practice. And analyses how to embed content E-commerce practice teaching into the current E-commerce teaching system. So as to promote students’ learning enthusiasm and learning effect.
作者
何军
梁坤
HE Jun;LIANG Kun(School of Business,Anhui University,Hefei Anhui,230601,China)
出处
《创新创业理论研究与实践》
2018年第19期49-51,共3页
The Theory and Practice of Innovation and Enterpreneurship
关键词
内容电商
电子商务专业
实践教学
课程设计
Content E-commerce
E-commerce major
Practical teaching
Course design
作者简介
何军(1978-),男,安徽合肥人,博士,讲师,研究方向:电子商务,创新创业教育研究。
