摘要
在新媒体背景下，媒体肩负着增强中国文化软实力的重任，媒体需要利用跨文化传播思维提升中国文化输出能力，进而达到文化软实力和传播影响力相得益彰的目的。广西壮族自治区拥有独特的区域优势和丰富多彩的民族文化资源优势，是面向东盟进行跨文化传播的重要平台。本文分析广西的新媒体对东盟的跨文化传播，提出提升广西及中国的对外形象的策略，达到广西对东盟进行有效跨文化传播的目的。
In the era of new media, the media bear the responsibility to en- hance China＇s culture soft power, and take good advantage of intercultural com- munication thought to raise the culture output ability, in order to achieve the goal that benefits by associating culture soft power and communication influence to- gether. For its strengths of location-specific and variety ethnic culture resources, Guangxi Zhuang Autonomous Region becomes a vital platform for carrying on in- tercultural communication to ASEAN. By analyzing on the influences from Guangxi＇s intercultural communication to ASEAN, the author will propose some strategies for raising the images of Guangxi and China, and accomplish the pur- pose of Guangxi＇s effective intercultural communication to ASEAN.
出处
《新媒体与社会》
2016年第1期284-295,共12页
New Media and Society
关键词
新媒体
广西
东盟
跨文化传播
New media
Guangxi
ASEAN
Intercultural communication
