摘要
论文在分析图书馆文化创意内涵的基础上,从图书馆文化创意产品设计与营销两个角度探讨图书馆文化创意工作创新,并指出图书馆文化创意产品设计与营销需要重视产品版权的保护问题,以期提升图书馆文化创意工作的绩效。
This paper analyzes the content of library culture and creation, and discusses the design and marketing of the innovation of library cultural and creative work. It points out that the design and marketing of the cultural and creative products should pay attention to the protection of copyright, in order to improve the performance of library cultural and creative work.
出处
《新世纪图书馆》
CSSCI
2018年第5期30-32,共3页
New Century Library
关键词
图书馆
文化创意产品
文创产品设计
Library.Cultural and creative products. Cultural and creative products design.
作者简介
袁红军郑州师范学院图书馆副研究馆员.河南郑州,450044.
