摘要
Web数据挖掘是一种有效的数据分析和处理技术,将其用于电子商务能帮助人们获取有益信息,为管理决策提供参考。介绍了Web数据挖掘的概念和内容,分析Web数据挖掘过程,探讨Web数据挖掘技术在电子商务中的应用,它能改进站点访问效率,提供个性化服务,进行商品推荐服务,也有利于识别潜在客户,了解客户意图。
Web data mining is an effective data analysis and processing technology, which can be used in E-commerce to help people obtain useful information and provide the reference for management decision-making. This paper presents the concept and purpose of Web data mining, analyzes its process, and explores its application in e-commerce. It will improve the efficiency of site visits, provide personalized services, recommend products, and also help to identify potential customers and understand customers＇ intention.
作者
吴桂贤
高祥民
WU Guixian1, GAO Xiangmin2(School of Electronic Commerce, Jiangxi University of Science and Technology, Xinyu, Jiangxi 33800)
出处
《成都航空职业技术学院学报》
2018年第1期35-36,44,共3页
Journal of Chengdu Aeronautic Polytechnic
作者简介
吴桂贤（1979-），女，山东单县人，讲师，研究方向为电子商务。
