摘要
随着我国旅游业的不断发展和完善,人们的旅游消费模式和消费观念也在潜移默化地发生转变,标准化生产的大众旅游产品已无法满足现代人的旅游消费需求,而凸显个性化和人性化的定制旅游正好弥补这一市场需求。通过对定制旅游概念的分析,找出我国定制旅游市场目前存在区域发展不平衡、定制旅游质量不高、专业人才匮乏、境外定制旅游存在安全隐患等问题,并在此基础上提出以下对策建议:加大宣传力度,提高消费者对定制旅游的认知度,对产品进行研发创新,延长其生命周期,通过校企合作的方式,培养高素质、专业化人才,树立以人为本的服务理念,运用信息技术等高科技手段降低成本。
With the continuous development and improvement of tourism in China,people＇s tourism consumption patterns and consumption concepts are also changing. The standard production of mass tourism products can no longer meet the needs of modern tourism consumption,but the personalized and humanized customized tourism is just to make up for this market demand. Through the analysis of the concept of custom-made tourism. To find out the current customized tourism market in China there are regional development imbalance,custom-made tourism quality is not high,lack of professionals,overseas custom-made tourism and other problems such as security risks.
出处
《对外经贸》
2018年第1期78-79,共2页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
2017黑龙江省大学生创新创业项目--创新训练项目(Just For You)(项目编号:201710222022)
关键词
定制旅游
旅游发展
旅行社
Custom Tourism
Tourism Development
Travel Agency
作者简介
梁三勇（1996-），男，江西九江人，本科生，研究方向：旅游事业管理；;于朝东（1979-），男，黑龙江哈尔滨人，讲师，硕士研究生，研究方向：旅游管理、酒店管理、会展管理。
