摘要
新疆干果品质高、易储存,具有天然的出口优势,"一带一路"新疆核心区地位的确立为新疆干果出口带来了新机遇。当前新疆干果在国际市场上拥有庞大需求量,出口规模也在不断增大。然而,新疆干果出口仍面临着出口总量少、新兴市场拓展不足、综合成本高、品牌竞争力弱、基础设施建设落后以及跨境电商发展缓慢等诸多障碍。扩大新疆干果出口必须拓展新兴市场、加强品牌建设、培育跨境电商企业、引进先进技术和机械、完善基础设施。
The establishment of"One Belt and One Road"in Xinjiang's core region has brought new opportunities for the export of dried fruits in Xinjiang.The dried fruits in Xinjiang have natural advantages for export in terms of quality and storage.At present,dried fruits in Xinjiang have a huge demand in the international market,and the export volume has been increasing with each passing day.However,in the increasingly fierce international competition,Xinjiang's dried fruit export faces various obstacles such as not enough total amount of export,insufficient emerging market development,high comprehensive cost,weak brand competitiveness,backward infrastructure,slow development of cross-border electricity business,etc.Hence by means of in-depth analysis of the current situation for Xinjiang's dried fruit export and the problems it is confronted with,this paper puts forward some strategies for the export of dried fruits in Xinjiang,such as increasing emerging market,strengthening brand construction,cultivating cross-border electricity enterprises,introducing advanced technology and machinery and perfecting the infrastructure construction.
出处
《湖北职业技术学院学报》
2017年第4期81-84,97,共5页
Journal of Hubei Polytechnic Institute
关键词
新疆干果
出口贸易
主要障碍
优化路径
Xinjiang dried fruit
Export trade
Major obstacles
Optimal path
作者简介
王琪（1986-）,女,河南尉氏人,石河子大学在读MBA硕士研究生,主要研究市场营销.
