摘要
在市场营销理论教学和实践教学过程中,教师的自身素质提升、有效的教学方法和实践教学体系的构建十分重要。这是培养营销应用型人才、进而实现市场营销素质教育功能的有力保证,是培养大批既具有扎实的专业理论和专业技能,又具有较强实践能力的高素质应用型市场营销专业人才的基础。
In the process of marketing theory teaching and prac-tice teaching, it is very important for teachers to improve theirown quality, effective teaching methods and practical teachingsystem. This is the powerful guarantee of training marketing ap-plied talents and realizing the function of marketing quality edu-cation, as well as the base of cultivating a large number ofhigh-quality applied and professional marketing talents with bothsolid professional theory and professional skills and strong prac-tical ability.
出处
《科教文汇》
2018年第2期91-92,共2页
Journal of Science and Education
作者简介
高凯（1982-）,男,管理学硕士,讲师,工商管理系主任,研究方向为营销管理.
