摘要
公共图书馆的读者活动是图书馆服务的重要组成部分,图书馆活动主持人准确的角色定位和形象塑造,有助于活动传播效果的提高。本文用传播学中的人际传播理论分析活动主持人形象传播的具体表现,从主持人的语言符号、非语言符号及个人能力三方面进行解读,探讨公共图书馆活动主持人形象传播对读者活动的影响。
The reading promotion activities of public libraries are an important part of library services, and the host plays an important role in reading promotion activities. The accurate positioning and decent image of the host can improve the activity effects. The paper, using interpersonal communication theory in communication, analyses the concrete manifestations of host image communication and discusses the impacts of host image communication on library activities from three aspects of language symbols, non - linguistic symbols and personal comprehensive ability of the host.
出处
《山东图书馆学刊》
2017年第6期65-69,87,共6页
The Library Journal of Shandong
作者简介
夏勉（1981-）,女,湖南图书馆馆员,研究方向：图书馆阅读推广活动;夏亮（1979-）,女,衡阳市强制戒毒管理所民警.
