摘要
基于国人冰雪体育消费需求升级背景,以我国冰雪体育产业供给转型为研究对象,运用文献资料、数据分析等方法,分析我国冰雪体育产业发展与供给存在的问题,提出了促进冰雪体育产业供给转型的对策。我国冰雪体育产业发展与供给存在的问题主要表现在:物质基础薄弱——冰雪体育场地与装备供给不足;服务水平不高——冰雪体育服务业发展滞后;供给机制缺失——供需之间难以实现高效对接。建议:顺应国人冰雪体育消费需求升级特点,加快冰雪体育产业供给转型,即推动冰雪场地及装备制造业转型发展,提升冰雪体育服务业产品输出质量,建构供需高效对接的供给机制。
This paper is based on the upgrading background of Chinese people＇ s demand for snow sports consumption, taking thesupply transformation of ice and snow sports industry in China as the research object, using literature,data analysis and othermethods. This paper analyzes the problems existing in the development and supply of ice snow sports industry in china, thecountermeasures to promote the supply transformation of ice snow sports industry are put forward. The problems existing in ourcountry＇ s ice snow sports industry are mainly manifested in the following problems： weak material foundation - - insufficientsupply of ice snow sports venues and equipment; service level is not high - - the development of ice snow sports service industry lags behind; lack of supply mechanism：it is difficult to achieve efficient docking between supply and demand. Suggestion：conform to the upgrading characteristics of Chinese people＇ s ice snow sports consumption demand, speeding up the supplytransformation of ice snow sports industry. That is,to promote the transformation and development of ice and snow fields and equipment manufacturing industry, improving the output quality of ice snow sports service industry, constructing supply mechanism of efficient supply and demand docking.
出处
《广州体育学院学报》
北大核心
2017年第6期45-49,共5页
Journal of Guangzhou Sport University
关键词
冰雪体育产业
消费需求
消费升级
供需矛盾
供给转型
Ice and snow sports industry
consumption demand
consumption upgrade
supply and demand contradiction
supply transformation.
作者简介
雷国飞（1979-）,男,四川攀枝花人,硕士,讲师研究方向：体育人文社会学
