摘要
促进旅游小城镇发展是我国新型城镇化的重要组成部分,其生态保护也是我国生态文明建设的重要内容。从游客感知的角度研究旅游小城镇生态保护评价并不多见,结合利益相关者理论发现,游客对于景区良好生态的诉求较其他主体更为强烈。AHP模型能够对游客感知数据进行权重测算,从而得出游客对南岳镇生态保护感知评价。结果表明对当地居民生态保护行为评价最高的是游客,其次是当地政府,最后是旅游企业。
Promoting the development of tourismtowns is an important part of the new urbanization in China, and its ecological protection is also an important part of China＇s ecological civilization construction. From the point of view of tourists, the ecological protection evaluation of tourism towns is rare. According to the theory of stakeholder, touristslappeal for good ecology is more intense than other subjects. The AHP model can be used for tourists＇ perception of weight measurement data, thus obtains the perception and evaluation of visitors to the town of Nanyue ecological protection of the overall perception evaluation. The results show that tourists have the highest evaluation of the ecological protection behavior of the local residents, followed by the local government, and finally the tourism enterprises.
作者
刘建平
伍美娟
衣少娜
樊亚东
LlU Jian - ping;WU Mei -juan;YI Shao - na;FAN Ya - dong(Business School, Xiangtan University, Xiangtan Hunan 411105)
出处
《湖南财政经济学院学报》
2017年第5期107-115,共9页
Journal of Hunan University of Finance and Economics
基金
教育部人文社会科学研究项目"思想政治理论课教师社会实践模式研究"(项目编号:16JDSZK021)
国家社会科学基金项目"长江经济带湘鄂渝黔省际边境民族地区非物质文化"(项目编号:16BGL113)
关键词
旅游小城镇
游客感知
生态保护
tourism towns
tourist perception
ecological protection
作者简介
刘建平（1963-），男，湖南衡山人，湘潭大学商学院教授，博士研究生导师，研究方向：旅游文化、红色旅游
