摘要
采用实地调研法对咸宁市农产品进行了SWOT分析,指出现阶段"互联网+"背景下其发展面临的主要问题,并构建了"互联网+"视角下的农产品物流发展模式。
By the method of field investigation, SWOT analysis was made on agricultural products in Xianning City. The main existing problems of its development under the background of ＂Internet ＋ ＂ at present stage were pointed out. The agricultural products logistics development mode under the perspective of ＂Internet ＋ ＂ was constructed.
作者
钦方
QIN Fang(Business School, Xianning Vocational Technical College, Xianning,Hubei 437100)
出处
《安徽农业科学》
CAS
2017年第22期183-185,224,共4页
Journal of Anhui Agricultural Sciences
基金
2017年"咸宁思想库"及咸宁新型智库项目(xnsk-x1730)
关键词
农产品
SWOT分析
网络营销
信息平台
咸宁市
Agricultural products
SWOT analysis
Network marketing
Information platform
Xianning City
作者简介
钦方（1984-），女，湖北随州人，副教授，硕士，从事电商与物流管理研究。
