摘要
目的探究复古怀旧风格在现代包装设计中的体现与应用。方法在简述复古怀旧风格的基础上,结合复古怀旧风格在包装设计中经常应用的几个重要元素,探究复古怀旧风格在茶叶包装、酒类包装中的体现方式,并结合具体实例论述应用的可行性。结论复古怀旧风格在包装设计中的广泛应用,能够增强商品的文化内涵,提升视觉传达效果,演绎新的潮流。
It aims to explore the embodiment and application of retro style in modern packaging design. Based on the retro style, several important elements with retro style often used in packaging design, it explores the retro style in tea packaging, wine packaging in the way, and discusses the application of the feasibility of combining specific examples. The extensive application of retro style in packaging design can enhance the cultural connotation of the goods, enhance the visual communication effect, and deduce the new trend.
出处
《包装工程》
CAS
北大核心
2017年第12期208-210,共3页
Packaging Engineering
关键词
复古怀旧
包装
传情达意
retro nostalgia
packaging
chuanqingdayi
作者简介
杨仲文（1973-），男，山西人，硕士，山西大同大学讲师，主要研究方向为设计艺术学。
