摘要
本文以杨柳青年画的艺术特色为基础,对杨柳青年画的文化内涵和价值体现进行了解析,阐述了旅游商品市场的现状,提出了开发现代旅游商品的设计理念和原则。并从艺术文化创新的角度出发,对杨柳青年画艺术元素在装饰性旅游商品和功能性旅游商品设计中的应用进行了探讨,使天津地区游产品的开发设计与浓厚的传统艺术文化底蕴相融合,彰显特色的设计风格和独到的设计理念。
This paper based on the development and the artistic features of Yangliuqing, analyzes the culture connotation and value of Yangliuqing, expounds the present situation of tourism commodity market, puts forward the design idea and principle of the development of modern tourist commodities. And from the point of art and culture, it creates a new point of view. The application of Yangliuqing in the art of decorative elements in tourist commodities and function in the design of tourism commodities are discussed, letting Tianjin area tour product design and traditional art culture strong mutual integration, and highlighting the characteristics of the design concept and unique design style.
出处
《设计》
2017年第10期130-131,共2页
Design
基金
项目编号:L13BWJ017
项目名称:<辽宁剪纸艺术的现状及市场营销机制研究>
下达单位:辽宁省社科规划基金
