摘要
为了明确渭南铁路物流中心具体开展业务类别,项目功能、产品及客户群体定位等,根据辐射和服务地区的经济产业结构特征,对项目物流需求可能涉及的相关行业进行市场细分,针对每类专业市场深入调研及分析,寻求对项目有需求的客户群体、项目可开展的业务类别和发展方向,预测铁路物流到发量和仓储量,在此基础上,分析得出项目的总体定位,功能、产品和客户群体定位。对渭南市铁路物流中心的发展具有一定的决策参考价值。
According to the economic and industrial structural characteristics of the attended and service areas, market segmentation is conducted of related industries the project logistics demand may involve. In order to define business categories, project functions, products and customer groups allocation of Wei’nan railway logistics center, market investigation and analysis are performed to find the customer groups, the types of business and the direction of development, and to forecast the volume of railway logistics and storage capacity. On this basis, the overall positioning, functions, products and customer groups of the project are finalized, which may provide references for the development and decision-making of the center.
出处
《铁道标准设计》
北大核心
2017年第6期53-58,共6页
Railway Standard Design
基金
中铁第一勘察设计院集团有限公司科研重点项目(院科16-25)
西安铁路局建设项目(西计设[2015]78号)
关键词
铁路物流中心
物流需求
功能定位
市场细分
Railway logistics center
Logistics demand
Function orientation
Market segmentation
作者简介
曲士荣（1985-）,女,工程师,硕士,E-mail：4386631164@qqcom
