摘要
意识形态的表达、展现及传播与网络传媒技术紧密关联,在深刻透析网络传媒技术本身与意识形态的关系的学术难点基础之上,结合网络媒介意识形态传播的后现代背景解读,判断出在网络媒介时代,互联网等新兴网络媒介作为一种意识形态的传播工具本身,表现出强烈的后现代特征,消解乃至颠覆了传统的意识形态传播,而且媒介意识形态传播的社会发展宏观背景进入了后现代的符号生产和消费的社会。从而,网络媒介意识形态传播有了"日常生活化"转向。这意味着"媒介化生存"已成为许多人"在世"的方式,网络媒介意识形态传播进入"生活化"的空间和"生活化"的符号消费。
The expression and propagation of ideology are closely related to network media technologies. Based on the dis crimination of the relationship between network media technology and the ideology, through the study and analysis of the postmodern background of the spread of network media ideology, the present paper draws a conclusion ： the spread of the network media ideology has a sociological turn based on daily life. In the network media era, the Internet and other emerging Internet media as a means for spreading the ideology itself, show strong postmodern characteristics which even sub vert the traditional model, and the background of the spread of the media ideology enters into a society with characteristics of postmodem symbolic production and consumption. This means that the ＂media survival＂ has become a way for many people to live in the world, the spread of network media ideology into the ＂living＂ space and the symbol consmnption.
作者
胡启明
HU Qiming(The Base for Marxist Theory Research and Construction, Guilin University of Electronic Technology, Guilin 541004, China)
出处
《重庆邮电大学学报（社会科学版）》
北大核心
2017年第3期66-70,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
广西哲学社会科学基金项目:网络信息时代的意识形态传播--问题与创新(15MJ17)
广西马克思主义理论研究和建设工程"桂林电子科技大学基地"
广西高校重点人文社科基地"政府数字传播与文化软实力研究中心"资助项目:网络媒介意识形态传播研究(PS14B01G)
作者简介
胡启明（1979-），男，江西泰和人，副研究员，博士研究生，桂林电子科技大学广西马克思主义理论研究和建设工程基地专职研究员，主要从事意识形态传播研究。
