摘要
针对由1个制造商和1个销售服务集成商构成的产品服务供应链,服务需求受产品销量影响的情形,构建了制造商和销售服务集成商的利润函数,分析、比较了分散决策和集中决策下产品服务供应链的最优产品价格和最优服务价格,提出一种使供应链实现协调的价格折扣-服务收益补偿契约。研究表明,在此契约机制下,供应链产品价格降低,产品销售规模扩大,进而使得服务需求量提高,售后服务利润上升,供应链总利润提高,供应链效率达到集中决策时状态,实现协调,且契约参数满足一定条件时,制造商和销售服务集成商均能实现帕累托改善。最后,通过数值仿真,得出契约参数的范围,并进一步验证了价格折扣-服务收益补偿契约协调供应链的有效性。
For the product-service supply chain consists of a manufacturer and a sales service integrator where the service demand is influenced by the product sales, we develop the profit models of manufacturer and sales service integrator. After comparatively analyzing the optimal product price and service price of the product-service supply chain under decentralized and centralized decision-making, we incorporate a price discount contract with a service revenue compensation contract to coordinate the supply chain. The analysis shows that this coordination contract can reduce the product price in the supply chain. This directly enlarges the product sales, indirectly enhances the service sales and service revenue, increases the supply chain profit for the centralized decision model, and coordinates the supply chain. In addition, the supply chain partners can realize Pareto improvement when the contract parameters are in a certain range. A numerical experiment is conducted to obtain the range of contract parameters and verify the effectiveness of the proposed coordination contract.
出处
《系统管理学报》
CSSCI
CSCD
北大核心
2017年第2期381-389,共9页
Journal of Systems & Management
基金
国家自然科学基金资助项目(71272086)
国家科技支撑计划资助项目(2012BAF12B09)
高等学校博士学科点专项科研基金资助项目(20120191110042)
关键词
产品服务供应链
定价
协调契约
product-service supply chain
pricing
coordination contract
作者简介
但斌（1966-），男，教授，博士生导师。研究方向为物流与供应链管理。E—mail：danbin@cqu．edu．cn
