摘要
面对京津冀协同发展的重大机遇,保定城市建设应充分利用其历史、文化、经济、旅游等方面的品牌资源优势,克服品牌定位模糊、城乡差距大等品牌资源劣势,扬长避短,抓住京津冀协同发展、新型城镇化建设和供给侧结构改革的机遇,通过大力发展旅游业、建设城市文化、进行品牌营销和促进公众参与等具体途径构建具有竞争优势和可识别性的城市品牌,以从京津冀都市群中乃至全国众多城市中脱颖而出。
Faced with the great opportunities of synergetic development of Beijing-Tianjin-Hebei, urban construction of Baoding should make full use of its brand resources in history, culture, economy and tourism, overcome the vague brand positioning, large urban- rural gap and other brand resource disadvantages, foster strengths and circumvent weaknesses, seize the opportunities of synergetic development of Beijing-Tianjin-Hebei and supply-side structural reform, and build the recognizable city brand with competitive advantage through the development of tourism, urban cultural construction, brand marketing and public participation, etc., so as to stand out from Beijing-Tianjin-Hebei megalopolis and even many cities around the country.
出处
《保定学院学报》
2017年第2期130-136,共7页
Journal of Baoding University
基金
保定市哲学社会科学规划课题"保定城市品牌的提升路径--基于竞争优势识别系统的研究"(20140407)的研究成果
关键词
保定
京津冀协同发展战略
竞争优势
城市品牌
Baoding
coordinated development strategy of Beijing
Tianjin and Hebei
competitive advantage identification
urban brand
作者简介
曹丽媛（1983-）,女,山东菏泽人,讲师,管理学博士,主要研究方向为政府改革.
