摘要
以消费社会为研究背景,旨在找出消费社会中体育明星的生产模式,为优化我国体育明星生产提供参考。研究认为:在消费社会中内爆是体育明星生产的起点与基础,符号化是体育明星生产的关键环节,商品化是体育明星生产的归宿;体育明星拟态生产模式由内层、中间层和外层组成,在这三个层次间和层次内通过传递资本、体育明星形象权和体育明星象征意义与内容的文本而相互关联。研究提出:新媒体时代下体育受众参与和改变着媒介制造的拟态环境,并逐渐成为体育明星符号化的一支重要力量。而体育明星是资本运作下媒介、体育组织、体育赞助商和体育消费者共同制造的结果;为了更好的实现我国体育明星生产,我们需要做到:塑造多元化的高品质体育明星形象;顺应体育明星市场化要求;提高全民媒介素养。
Government purchase of public services is a system arrangement to change government function, and has gradually expanded to the field of public sports services. Practices at home and abroad have proved that government purchase of public sports services is significant to optimize allocation of sports resources, cultivate sports social organizations and improve government＇ s efficiency of operations. Base on the analysis perspective of soci- ological institutionalism, the paper discusses the system construction of Chinese government purchase of public sports services by analyzing the institutional factors influencing government purchase of public sports services from the 3 aspects of regulation, standardization and culture - cognition, and puts forward the strategies of strengthening government management innovation, perfecting relevant laws and regulations, clarifying the process of government purchase, improving the system of evaluation and supervision, and improving the ability of sports social organizations to participate to tackle the existing problems including imperfect legal system, shortage of institutional supply, unthorough implementation of policy, lack of evaluation and supervision mechanism, limited development of social organization.
出处
《成都体育学院学报》
CSSCI
北大核心
2017年第1期43-49,共7页
Journal of Chengdu Sport University
基金
江苏省高校哲学社会科学研究资助项目"符号学视域下校园足球文化构建与实施路径研究-以江苏省为例"(2015SJB123)
国家体育总局体育哲学社会科学研究项目"‘互联网+’时代体育传播的理论构建与现实研究"(2278SS16015)
关键词
体育明星
消费社会
拟态环境
符号化
媒介传播
public sports services
government purchase
sociological institutionalism
system construction
作者简介
李春阳，硕士，副教授，研究方向：运动训练理论与方法、体育文化与传播，E—mail：hhhlggg@163．com。
