摘要
从旅游者感知的角度出发,以湖北恩施土家族、苗族自治州为调研地,通过问卷调查法和结构方程模型分析方法,实证分析了旅游地原真性、旅游满意度和目的地忠诚度之间的影响机制。结果表明:旅游者的原真性感知对旅游满意度和忠诚度均产生显著的直接影响;旅游满意度直接影响忠诚度;原真性感知通过旅游满意度对忠诚度产生间接影响,但原真性感知对忠诚度的直接影响效应比间接影响效应更加显著。保持旅游地原真性,提升旅游者对旅游地原真性的感知水平,不仅有利于提高旅游者体验满意度,也是培养旅游者目的地忠诚度的重要手段。
The paper examines the structural relationships of tourists＇ authenticity perception on tourism satisfaction and destination loyalty. A survey was conducted taking Enshi Tujia and Miao Autonomous Prefecture in Hubei as the research area and the Structural Equation Modeling analysis method was adopted. The research displays the following results： the perception of authenticity has significant direct impact on tourism satisfaction and destination loyalty.The perception of authenticity has indirect impact on destination loyalty through satisfaction as well.And the directly effect on destination is more significant than indirect effect.The findings enrich the research literature of authenticity and destination loyalty and provide some implications for the sustainable development of tourist destination as well.
出处
《经济地理》
CSSCI
CSCD
北大核心
2017年第1期219-224,共6页
Economic Geography
基金
国家自然科学基金项目(41201143)
国家旅游局旅游业青年专家培养计划资助项目(TYETP201326)
关键词
旅游者
原真性
满意度
忠诚度
恩施
tourists
authenticity
satisfaction
destination loyalty
Enshi
作者简介
余意峰（1975-），女，湖北黄冈人，博士，副教授。主要研究方向为旅游消费者行为、旅游规划与开发。E-mail：ellen_yifeng@163.com
