摘要
随着社会经济的发展,人们的消费水平不断提高,消费结构从单一的物质性消费趋向精神文化占一定比重的消费。消费者选购旅游商品,不仅追求商品的使用功能,更注重对文化纪念、审美功能的需求。符号消费的趋势要求地方旅游商品开发者转变思维,充分挖掘利用地方优秀文化的形式与内涵,通过对地方文化进行图式化的凝练运用于旅游商品包装和利用地方文化内涵对旅游商品进行品名包装等方法,进一步提高旅游商品的文化艺术品位、提升商品的附加值、提高商品的市场竞争力,也为传统艺术在新的时期创造新的传播渠道。
With the development of social economy,people＇s consumption level is continuously improving. Consumption structure transforms from single material consumption trend into a certain proportion of spiritual culture consumption. Consumers choose tourist souvenir not only out of the demand for its use but also to pursue the cultural memory and aesthetic function. The trend of symbolic consumption requires the designer of local tourism commodities to change the thinking of development and exploit the form and connotation of local excellent culture. Improving the local characteristics of tourism commodities can not only enhance the artistic taste,increasing the added value and improving the market competitiveness of the commodities,but also create new channels of spreading traditional arts in the new era.
出处
《榆林学院学报》
2017年第1期11-14,共4页
Journal of Yulin University
基金
安徽省教育厅人文重点项目(SK2015A389)
关键词
符号消费
旅游商品
黄梅戏
文化包装
symbolic consumption
tourism commodity
Huangmei opera
cultural package
作者简介
倪静（1981-）,女,安徽桐城人,讲师,主要从事美术设计与理论研究.
