摘要
农业品牌化是近年来国内农业发展呈现出来的一种突出现象,其价值得到广泛认可。以革命老区临沂为例,探讨其农业品牌化历程,在总结相关经验与问题基础上,从农业品牌价值的构建、农业产业品牌互促体系的建立及农业产业品牌创建合力的形成等角度提出了农业品牌化发展的未来思路,以期对农业及农村经济的发展起到促进作用。
The agricultural brand is a prominent phenomenon presenting in domestic agricultural development in recent years, and its value is widely recognized. Taking Linyi, an old revolutionary area, as an example, this paper discussed its agricultural brand process. On the basis of summarizing relevant experience and problems, the ideas for the agricultural brand development in the future were put forward from the construction of agricultural brand value, the establishing of the agricultural brand promoting system and the formation of combined forces in agricultural brand creation, in order to promote the development of agriculture and rural economy.
出处
《农业展望》
2016年第11期38-41,共4页
Agricultural Outlook
基金
山东省重点研发计划(软科学部分)(2016RKA13002)
关键词
品牌
农业品牌
标准化
产业化
临沂
brand
agricultural brand
standardization
industrialization
Linyi
作者简介
周绪元（1963-），男，山东费县人，研究员，研究方向为品牌农业及蔬菜栽培与商品化处理。E—mail：zxy6309@163．com
