摘要
新疆北部的阿勒泰地区,少数民族分布较为广泛,冰雪资源丰富,具有举办大型冰雪体育赛事的天然优。交通不便、经济欠发达阻碍了体育赛事的举办和体育营销的推广。举办冰雪体育赛事应采用如下策略:以冰雪体育赛事为引导,辅以冰雪节事文化、少数民族民俗冰雪文化活动,差异化地打造出阿勒泰冰雪体育文化品牌,并将冰雪体育赛事、冰雪节事、冰雪文化的体验模式向所辖各县市进行推广,使阿勒泰在北疆民族地区体育经济的发展中脱颖而出,并带动当地经济的发展。
Aletai area in northern Xinjiang, Snow and ice resources, with the natural advantages of hosting large ice and snow sports events. Bad traffic, poor economy hinder the promotion of hosting sports events and sports marketing. Holding a ice and snow sports events, should adopt the following strategies： Under the guidance of snow and ice sports events, supplemented by ice and snow festival culture, ethnic folk culture of ice and snow activities, the difference to create Altay ice snow sports culture brand and experience mode of sports on ice and snow, ice and Snow Festival, and promote to the counties and cities in Aletai area , come to the fore in the development of sports economy in the minority area of Xinjiang Ahay, and promote the development of local economy.
出处
《贵州民族研究》
CSSCI
北大核心
2016年第7期162-166,共5页
Guizhou Ethnic Studies
关键词
少数民族地区
冰雪体育赛事
营销
举办
体育经济
ethnic minority areas, ice and snow sports events, marketing, holding
sports economyAbstract
作者简介
周红梅（1970-），女，新疆阿勒泰人，西华大学体育学院副教授，研究方向：体育人文社会学与运动健康促进。
