摘要
互联网技术应用及推广对人类的生活及生产经营活动产生了深刻的影响,世界各国已将其地位上升至全球经济发展的重要策略及手段。通过解析"互联网+"的发展情况及国家政策,总结零售行业"互联网+"行动的成功经验和先进营销模式,分析煤炭行业实施"互联网+"面临的困难及目标,研究如何利用"互联网+"思维及理念实现传统煤炭行业营销模式的创新发展,最终实现企业转型发展、提质增效的目的。
The application and promotion of the internet technology would have great influences to the human life and the production and operation activities and the countries of the world had made the technology position to the important tactics and means of the globe economic development.With the analysis on the development condition and the national policy of the ＂internet ＋＂,the paper summarized the successful experiences and the advanced marketing mode of the ＂internet ＋＂ action in the retail industry,analyzed the difficulties and target faced to the ＂internet ＋＂ implemented by the coal industry and had a study on how to make the idea and conception of the ＂internet ＋＂ to realize an innovated development of the traditional marketing mode by the coal industry.Finally the enterprise targets of the transformation development,quality upgraded and benefit improved were realized.
出处
《煤炭经济研究》
2016年第5期34-39,共6页
Coal Economic Research
作者简介
王一男（1987-），男，山西朔州人，助理工程师，主要研究方向为企业管理。E-mail：wangyinan@shenhua．cn
