连片特困地区包容性商业模式构建路径分析——基于武陵山片区多案例研究被引量：2

The Building Path of Inclusive Business Model in the Contiguous Poverty-stricken Areas——A Multiple Case Study in Wuling Mountainous Areas

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摘要面向连片特困地区差异性市场环境特征,企业采取不同方式构建包容性商业模式:(1)连片特困地区政府采购既可以促进产业群由小变大,亦可以促进产业群从无到有,面向连片特困地区政府采购所形成的政府市场,企业主要通过促进产业群发展的方式构建包容性商业模式;(2)在消费者市场中,企业主要通过重新定义产品、市场的路径构建包容性商业模式;(3)在面向外部市场时,企业既可以通过重构价值链,也可以通过促进产业群发展的方式构建包容性商业模式,而且,在重构价值链时,企业存在重新定义采购和生产两种方式。 Facing the characteristics of differentiated market environment in the contiguous poverty-stricken areas,the enterprises may take different patterns to build inclusive business model.In the government market resulted from the government procurement,enterprises can construct an inclusive business model mainly through promoting the development of industry cluster,since the government procurement can greatly promote the industry cluster in the contiguous poverty-stricken areas.In the consumer market,the enterprises may build their inclusive business model chiefly by means of redefining the product and the market.In facing the outside market,the enterprises may establish the inclusive business model by reconstructing the value chain and promoting the development of industry cluster.Furthermore,when the enterprises reconstruct the value chain,they can redefine the two ways of purchase or the production.

作者田宇卢芬芬于正东

机构地区吉首大学商学院中山大学管理学院

出处《吉首大学学报（社会科学版）》 CSSCI 2016年第4期1-8,共8页 Journal of Jishou University(Social Sciences)

基金湖南省社会科学基金项目(14YBX047)

关键词连片特困地区差异性市场包容性商业模式武陵山片区 contiguous poverty-stricken areas differentiated market inclusive business model Wuling Mountainous Areas

分类号 F727 [经济管理—产业经济]

作者简介田宇，男，博士，吉首大学商学院教授，中山大学管理学院博士生导师。

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