对电影“IP”热的反思被引量：2

Reflection on Chinese Films' Craze for IP

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摘要近两年来,电影"IP"作为一个热门词汇流行于中国电影的创作与实践当中,一方面,互联网、金融资本的大量涌入造就了电影市场的繁荣;另一方面,与电影是否优秀相比,过热的资本也催生了电影创作中的盲目跟风和逐利投机心态,导致了大批粗制滥造甚至缺乏电影艺术基本规范的作品产生。从电影"IP"的概念出发,通过与国外成功的改编电影对比,对当下中国电影的"IP"论与电影艺术本质之间的关系进行论述,并对近年来中国电影的"IP"热进行反思。 During the recent years,there has been craze for IP in the creation and practice of Chinese films. On the one hand,financial capitals have invested loads of money in film industry and boost its prosperity. On the other hand,the mentality to blindly follow the fashion and capitalize on the IP to maximize the benefits also results in the large amount of crudely made films. Starting with the very definition of IP,this paper expounds the relationship between film art and IP and reflects on the craze for IP in recent Chinese film industry.

作者兰朵

机构地区北京师范大学艺术与传媒学院

出处《西安文理学院学报（社会科学版）》 2016年第3期5-8,共4页 Journal of Xi’an University(Social Sciences Edition)

关键词 “IP” 生产与消费电影艺术 IP production and consumption film art

分类号 J97 [艺术—电影电视艺术]

作者简介兰朵（1989-），女，陕西西安人，北京师范大学艺术与传媒博士研究生，主要从事电影学研究。

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参考文献5

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